PLUK Framework
Plan • Launch • Upscale • Keep
Ruby at the Center - Executing the Cycle
Plan
Strategic vision, market research, opportunity identification
Launch
Execute with precision, build systems, deploy solutions
Upscale
Grow revenue, expand reach, optimize performance
Keep
Sustain results, own outcomes, maintain excellence
Education
Bachelor of Business Administration
Major in Marketing Management
Foundation for 14+ years of marketing expertise and business operations
Meta Certifications & Credentials
✓ Meta Certified Media Buyer
✓ Meta Certified Digital Marketing Associate
✓ Meta Certified Media Planning Professional
✓ Meta Certified Media Measurement Specialist
✓ Meta Certified AI and Performance Marketing Specialist
✓ Meta Certified Company
✓ Meta Tech Approved Business
14 Years of Building & Marketing Expertise
Total Ad Spend Managed
Across 600+ clients in home services industry
2025 Campaign Spend
Scaled with Meta's latest algorithm evolution
Clients Served
USA-based home services contractors with local market leads
Years Meta Ads Expertise
From platform evolution to AI-powered optimization
What I've Built
AiPlukRuby Platform
AI-powered lead generation and campaign management platform. Builds and launches ads, generates creative assets, manages campaigns, delivers leads at scale.
Proven backbone for sustainable partnership models and lead generation operations
Lead Generation Operations
Operationalized AI/ML models for customer targeting and propensity prediction. Serving USA-based home services contractors (HVAC, remodeling, plumbing, tree services, etc.) with qualified leads from their LOCAL USA markets.
Major focus: HVAC and Remodelers
CrownCrew.dev
White-label SaaS platform demonstrating rapid execution and scalable enterprise architecture
True Revenue Model
New-age marketing agency partnership framework. Model: AiPlukRuby platform + trained platform operators + direct client relationships.
Proprietary IP: All creative assets built in platform, retained when clients leave. Sustainable, scalable, and ownership-focused.
Additional Projects
GetSolidMarketing.com • EverlightVirtualAcademy.online • LRGSM.ph • And more
Business Model Strategy
True Revenue
Revenue attribution engine operationalizing 13+ years of battle-tested methodology
- • Revenue-focused, not CPL-focused
- • Full-Funnel Attribution system
- • Keep/Kill ROAS optimization
- • Proprietary segmentation framework
- • Andromeda campaign alignment
- • Closed-loop revenue tracking
PlukRuby
Personal brand & consulting business
- • Founder/CEO positioning
- • 500+ contractors served
- • $13M+ ad spend managed
- • Expertise showcase
- • Client funnel to True Revenue
- • Philippines-based operations
IP Protection: True Revenue stays proprietary with US partner • Brand Separation: PlukRuby is consulting/agency side • Multiple Revenue Streams: SaaS + Services + Strategic Roles
Proprietary Methodology & IP
These frameworks power True Revenue's revenue-focused approach. Not optimized for CPL or volume—optimized for business outcomes and sustainable revenue growth.
Keep/Kill ROAS Signals
Proprietary framework for identifying high-performing campaigns vs. underperformers. Enables aggressive scaling of winners while eliminating waste. Foundation of True Revenue's revenue optimization engine.
Proprietary Segmentation Framework
Advanced audience targeting methodology refined through 500+ implementations. Delivers premium lead quality and revenue-focused results. Powers True Revenue's ability to identify high-value customer segments.
Andromeda Alignment
Proprietary campaign architecture that aligns creative, audience, and placement strategy. Creates synergistic effect across all Meta channels. Ensures True Revenue captures maximum revenue per impression.
Full-Funnel Attribution
Proprietary closed-loop attribution system. Tracks revenue from initial impression through conversion. The core of True Revenue—enabling real ROI measurement instead of vanity metrics.
Revenue-Focused Philosophy
Why Revenue Matters
Most agencies optimize for CPL or volume. We optimize for revenue. A cheap lead that doesn't convert is worthless. True Revenue measures what matters: business growth and sustainable profit.
Closed-Loop Accountability
Every campaign is measured by revenue impact. We track from first click to final sale. This accountability ensures continuous optimization for real business outcomes, not vanity metrics.
Sustainable Growth
Revenue-focused optimization builds sustainable businesses. Not quick wins on cheap leads. Long-term partnerships based on consistent, measurable revenue growth for our partners.
Scalability & Multiple Revenue Streams
SaaS Revenue
True Revenue platform generating recurring revenue. Scalable to multiple partnerships and verticals without additional development.
Services Revenue
PlukRuby consulting and training. Direct client relationships, high-margin services, and thought leadership positioning.
Strategic Roles
VP/leadership positions with partners. Leverage expertise and network to drive growth while maintaining equity upside.
Repeatable Model
Proven methodology can be cloned to new domains, partnerships, and verticals. Scalable without linear time investment.
Founder/Strategist Positioning
Proven Business Builder
Built and scaled multiple revenue-generating businesses. From zero to $13M+ ad spend managed. From concept to operationalized platform generating revenue.
Methodology Creator
Developed proprietary frameworks that deliver measurable results. 13+ years of battle-tested methodology refined through 500+ client implementations.
Strategic Operator
Execute strategy at scale. Build teams, operationalize systems, and deliver results. Not just theory—proven execution across multiple business models.
Value Creator
Every role focused on creating measurable value. Revenue impact, client success, team growth, and sustainable business models. Results-driven mindset.
Applied AI/ML Leadership
Operationalization
AI/ML models operationalized at scale. AiPlukRuby live, generating revenue, managing millions in campaigns.
Team Building & Training
Building True Revenue by hiring and training platform operators. Scaling through people and systems.
Revenue Impact
Every system measured by revenue impact. $13M+ managed, 600+ clients, consistent growth.
Ownership Mentality
"I take what I build" - Own the outcomes, not just the code. Use what I build, so it has to work.
Technical Depth
Understand technology deeply. Get help when needed, but know what I'm building and why.
Business Acumen
14 years marketing + AI/ML execution. Understand business, not just technology.
"I Take What I Build"
This is a commitment to ownership and outcomes. When I build a system, I use it. When I create a model, I own the results. When I launch a platform, I'm responsible for its success. I don't hand off and disappear - I stay committed to the outcomes.
What's Next
Scaling True Revenue
Building an AI-powered marketing agency combining AiPlukRuby platform, trained platform operators, and direct client relationships
Expanding HVAC & Remodelers Focus
Deepening expertise in these major priority niches with specialized strategies and dedicated operations
Continuing PLUK Cycle
Plan new opportunities, Launch innovative solutions, Upscale proven models, Keep what works
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